Suzanne has experience of handling programme communications in emergency situations and tough environments. She ran UNICEF’s media campaign responding to the outbreak of polio in Indonesia in 2005.

She also accepts commissions to write features and press releases for the web and traditional media and can offer strategic advice on placing those articles.

Her expertise encompasses:

  • developing key messages
  • devising tools for communicating those messages to the target audience eg:
    • producing and directing public information films
    • working with community and business groups to design, write and
    • produce appropriate tools such as flyers or school kits
  • commissioning market research
  • organising press conferences
  • briefing individual or small groups of journalists and key decision makers
  • appearing on TV and radio
  • coaching press officers and associated staff in news awareness and understanding the media
  • finding and fixing stories
  • writing press releases and longer features
  • strategic placing of stories in the media

[superquote]“It was most useful to learn how to find an attractive ‘top line’ which would interest journalists in our projects.”[/superquote]