Points on communication…

What follows here could be said to be statement of the obvious, however, on an almost daily basis too few people ‘get’ these points. How many times have you heard mention of an organisation producing a report – with what can only be honestly referred to as a vague purpose or objective behind it? So here goes – a quick and dirty list of some of the starter questions to be posed when wanting to communicate with a target public, or publics: why do we want to reach out to a specific target public; what are our objectives in communicating (call to action, awareness-raising…..); where does our target public gather its information & which sources are trusted (big questions & yes – this can mean bespoke research); what is the preferred communication channel (some people eschew the digital domain & prefer a traditional hand-written note…); what form of language do we use – informal, formal…we avoid jargon and acronyms; should we use multimedia and avoid the written word (is it possible that in years to come some folks will build their information universe solely from video and images?)…..and so on? To use the old cliche; if I had five pounds/dollars/euros for every time someone waffled on somewhat vacuously when I asked why they had produced their new report & who they were targetting, I would be a wealthy chap……

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