Tag: #media

Sorry seems to be the hardest word

It is not common enough; the Chief Executive of a company apologises, and apologises in a way that seems genuine. Nowadays, how often does this happen in the corporate and political worlds? Aggressive business leaders, and overly-confident politicians appear to be the common currency. So, here it is again, the Uber CEO apology, http://bit.ly/2htTKTP . Aside from the important debate over Uber’s ways of operating, from a crisis communications perspective this is effective. It’s about admitting fault and taking responsibility. These seem to be major hurdles for corporates amid a crisis. Ok, so it’s not clear what exactly the CEO is apologising for, but at least it is a sign of some humility and a good start as Uber unfurls its crisis communication plan.

Hurricane challenges emergency aid

The appalling devastation in the wake of Hurricane Irma poses stern tests for the emergency aid and development sector. Will emergency organisations, many of whom say they aid recovery and rebuilding after natural disasters, be able to meet the likely demand? Too many people’s lives and livelihoods have been torn apart by this immense hurricane. The need for a swift recovery once Irma has passed is, of course, paramount.

Challenges and questions are already emerging. Owing to the proximity of the Caribbean to the US, as well as Florida now bearing the brunt of the hurricane, we can anticipate forensic media examination of how well emergency and recovery organisations perform. It’s always a challenge for such organisations to listen to what communities say, to deliver to scale, speedily, for rebuilding/reconstruction and to fend off the predictable complaints that too little help arrived and it arrived too late. Emergency and recovery/rebuilding organisations, usually in the development sector although never underestimate the importance of the military to make things happen, can expect stories in weeks and months to come when the media ‘truth-check’ what was promised and what assistance has actually been delivered. Now, we pray for the safety and well-being of everyone affected by this massive hurricane. More tough challenges posed by Hurricane Irma await.