Suzanne offers training to those who have to give interviews to journalists, particularly TV and radio. She specialises in coaching technical experts, such as doctors and accountants, to express themselves in clear, simple terms. She focuses on developing confidence and encouraging people to build on their enthusiasm for the subject and allowing their personalities to shine through.
Media training can take place in groups or as one-to-one coaching. Generally it works well for someone to participate in a course then have a short, individual follow-up. Courses typically cover:
- defining and refining the message
- how to deal with journalists and the technology
- knowing the audience
- delivering the soundbite in 20 seconds
- taking control of the interview
- coping with unexpected questions
- performance - how you look and sound
- thinking on your feet
- dealing with nerves
- presenting to a press conference
- crisis communications