20 seconds are the most you’ll have to get your message across on TV and Radio.
20 seconds, just 60 words. That’s the length of the average sound bite, so it’s vital that you know how to communicate clearly and concisely using imagery and words the public will respond to.
Suzanne Yates is a former journalist and broadcaster with one of the world’s leading broadcasting organisations, the BBC. She specialises in media training, writing and TV & radio consultancy.
In all areas of communications but especially important in emergencies and disaster relief, experience and training in journalism can help communicate difficult, technical concepts clearly and briefly.